If you’re a small or medium business owner who still finds the concept of Brand difficult to get focused on, then take a few minutes to view this simple presentation that introduces the basic principles. If you’re a brand focused designer or marketing expert please feel free to give your thoughts.
Many small businesses still find it difficult to focus on the brand. Even those that recognise it as important can still be distracted by a sense that day-to-day issues are just more important. I am not here to tell you which issues in your daily existence deserve your attention most but I am sure that small business owners that make the time to stop and check their Brand and then actively pursue a better brand presentation will reap the rewards.
This linked PDF file presents a solid introduction to the concept and the issues to consider. Developing Brand for Business 2011